E-mail ROI Calculator
Considering e-mail as a marketing tactic? This calculator will help you to cost justify your decision. Simply fill in the blanks in the top half of the form. If you don't know a number, we have provided guidance. Then click the "Calculate ROI" button and see your results below.
This calculator is geared for companies with retail or service business. For a branding oriented business, see our
impressions calculator
.
Number of E-mails Sent
Your e-mail list size
Return (Bounce) Rate
A good range is 2.5% to 8%
E-mail Open Rate
We typically see 22% to 65% or better
Click Through Rate
% of people who click a link on the e-mail message. We typically see 20% to 60%.
Purchase/Action Rate
% of people who make a purchase. We typically see 20% to 40%.
Average Purchase Amount
Your customer's average ticket amount
Campaign Costs
E-mail and creative costs
Gross Margin
Your average gross margin %
Results: ROI
Number of E-mails Sent
Return (Bounce) Rate
E-mails Delivered
E-mails net of bounces
E-mail Open Rate
Messages Opened
E-mails opened by recipients
Click Through Rate
Click Throughs
Number of times links were clicked in e-mail messages
Purchase/Action Rate
Purchases
Number of purchase or action events from the click throughs
Average Purchase Amount
Total Revenues
Total sales from the campaign
Campaign Costs
Cost per Transaction
Campaign costs / number of purchases
Gross Margin
Revenue per E-mail
Amount of revenue per e-mail delivered
Net Profit
Net revenue minus campaign costs
Return on Investment
Percentage return
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