Brand Impressions Calculator

Sometimes using e-mail to drive sales is not your primary purpose. This calculator will help you to estimate and value the potential for brand interactions with your customers and prospects. Simply fill in the blanks in the top half of the form. If you don't know a number, we have provided guidance. Then click the "Calculate" button and see your results below.

This calculator is geared for companies seeking branding oriented results. with . For a retail or service business,
see our E-mail ROI calculator.
Number of E-mails Sent Your e-mail list size
Return (Bounce) Rate A good range is 2.5% to 8%
E-mail Open Rate We typically see 22% to 65% or better
Click Through Rate % of people who click a link on the e-mail message. We typically see 20% to 60%.
Send to a Friend Rate % of people who send the message on to a friend. Typically used with an incentive. If you do not use this feature, simply enter a 0.
Campaign Costs E-mail and creative costs
  
 Results: Impressions     
Number of E-mails Sent
Return (Bounce) Rate
Subject Line/Sender Impressions Brand name appears in subject line and/or as the sender name
E-mail Open Rate
Branded HTML Impressions Brand elements in e-mails opened by recipients
Click Through Rate
Web Site Impressions Web site visits
Send to a Friend Rate (SAF)
SAF Subject Line Impressions Subject line and/or sender name impressions in SAF messages
SAF Branded HTML Impressions Brand elements in e-mails opened by SAF recipients
SAF Web Site Impressions Web site visits from SAF recipients
Campaign Costs
Total Impressions Total Brand Impressions
Cost per Impression Cost per Brand Impression



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